Higher education and the power of choice
Preparing for the future: a framework to assist institutional readiness
Higher education market diagnostic framework
Universities could benefit from using a structured diagnostic process to understand if they are ready for a more competitive, consumer-driven market.
To sustain a strong market position in an increasingly competitive higher education market place, we have emphasised the importance of:
- A clearly differentiated market position
- Alignment of target segments and student experience
- Considering mergers, divestments and other forms of restructuring
Higher education market
Regardless of strategic direction, institutions will need to drive operational excellence and alignment of the business model to the market position. This should encompass the whole institution — from teaching, research and academic support through to administration, institutional management, governance and culture.
EY has developed a simple diagnostic framework to help universities understand their position on this journey and take appropriate action.