Technology

Operating in a new era

Technology is a multifaceted, influential and fluid industry whose executives must manage the art of being agile while focusing on operational excellence and meeting greater consumer demand. Our worldwide team of industry-focused assurance, tax, transaction and advisory professionals has the deep sector knowledge and technical experience to interpret the market and help you compete powerfully.

Key issues in today's technology environment include:


  • Cloud computing

    Is cloud computing transforming the industry?

    The IT services now known as cloud computing have been around for decades, but they never grew beyond a small fraction of total industry revenue. Now, however, their time has come: over the past few years, a dizzying array of hardware and software available as services over the internet has emerged.

    Consumers and businesses have embraced a multitude of cloud services, from mature sales force management services to email and photo editing to the latest smartphone applications and the entire social networking phenomenon. Further, researchers project an imminent inflection point in the adoption of cloud services by organisations both large and small.

    As cloud adoption becomes widespread, its characteristic of enhancing business agility is likely to lead to an increasing pace of change for all industries worldwide. Adding fuel to the interest in cloud computing is that cloud services advance “green” agendas: they allow fuller utilisation of shared infrastructure capacity, thus consuming less power and lowering the carbon footprints of their users versus alternative IT approaches.

  • Social networking: creating a presence

    Some organisations are creating a presence on social networks to promote products and services and to communicate directly with their customers.

    • But when an organisation creates a profile for this purpose, how does it define and communicate its privacy practices for the information it collects?
    • And how should employees who communicate with customers on an individual basis use the additional personal information available to them from their customers’ profile?

    These are all questions companies using social networks as a sales or promotion tool should be asking.

    Organisations also need to be aware that social media sites can be abused for fraud purposes and that the information that is collected by the site is not in the control of the organisation and will likely end up “living” longer than the organisation intends or expects.

    Policies and training are key 

    It is important that organisations develop and communicate thoughtful policies that address interactions among customers, employees and job candidates. 

    Merely disabling social network use in the workplace is not a sustainable solution 

    The reliance on these policies is especially paramount in an environment where regulatory requirements do not easily align with technology and its common uses. Awareness campaigns and training must accompany the policy changes.

    Related content

  • Information security in a virtual world

    Business is moving into the virtual world as more and more data is transmitted over the internet, and cloud computing, social networking and mobile devices become more prevalent.

    Our 14th annual Global Information Security Survey confirms that information security is one of the most important issues facing organisations today.

    Overall, we have identified three trends with a significant impact on the role and importance of information security:

    • Physical boundaries are disappearing as more business data is transmitted over the internet
    • The pace of change continues to accelerate
    • Companies are moving from the more traditional outsourcing contracts to cloud service providers

    Are you prepared for the risks?

    Related content

    EY - Bring your own device

    Bring your own device

    Employers need to control the use of personal mobile devices for conducting work. BYOD policies help improve productivity, enable new business and satisfy employees’ needs.

  • Getting information technology right

    Information technology functions need to strike a balance between risk and performance.

    But reality often falls short of this goal.

    That’s because IT’s influence on the business has evolved so quickly that many IT functions are still struggling with how to marry their technical expertise with a new business perspective.

    Top IT leaders are now facing broad challenges, including:

    • Increasingly complex IT and business operating models
    • Cost efficiency and transparency demands
    • New regulations and new forms of threat
    • Corporate responsibility expectations

    Our research suggests that successful firms are focusing on these key issues and formulating their response at the enterprise level.

    Learn more about getting IT right:



Connect with us

Stay connected with us through social media, email alerts or webcasts. Or download our EY Insights app for mobile devices.

Digital Australia: State of the Nation 2014

EY - Digital Australia: State of the Nation 2014

Australia lagging behind in digital, despite being one of the most digitally connected countries in the world.


The risks and rewards of digital technology

EY - The risks and rewards of digital technology

EY Global innovation Leader and Digital Strategy Leader David Jensen provides his thoughts on the key digital issues and trends facing business and government.


Digital at EY

Digital at EY

David Jensen outlines EY's digital service offering and provides his thoughts on the ourlook for digital.

Jeff Liu

US Technology M&A Leader Jeff Liu

Hear Jeff Liu talk about global techology M&A trends

Man using technology

Global technology M&A report highlights:

View from the top report:

Click here to view our archive of reports for the above.

EY - CODE_n

Contest seeks big data entrepreneurs

Applications are being accepted for CODE_n14, a global competition for startups innovating in the field of big data. Finalists will present at CeBIT 2014.