(Toronto – 11 February 2010) An increasing number of global corporations are looking to pursue new opportunities in 2010, but 53% of respondents to a recent EY survey still agree that simply surviving 2010 remains a challenge.
"Make no mistake: it’s not business as usual out there. But a spirit of optimism is slowly invigorating many of the world’s markets," explained Jeff Charriere, Canadian Markets Leader, EY. "With 34% of survey respondents hoping to pursue new opportunities in the year ahead, the outlook is definitely more positive than in January 2009, when only 19% said the same."
As part of EY’s ongoing Lessons from change program, the Economist Intelligence Unit carried out a study of 876 C-suite and board level executives in November and December 2009.
Charriere isn’t surprised the survey showed a pickup in confidence. "The massive global government stimulus is working its way through the economy, and the larger developing and emerging economies beginning to rebound. But what we’re seeing is still a cautious optimism as companies tiptoe into 2010."
This most recent survey in the Lessons from change series also found the following:
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