Emerging markets: how today's entrepreneurs thrive
Investing in emerging markets is exciting – but not without risks. During a panel discussion at World Entrepreneur Of The Year, Harsh Mariwala of Marico Limited revealed that it can pay off: “We went where others were scared to go.”
Each panelist stressed that every emerging market is different. Denis O’Brien of Digicel Group suggested that when moving into an emerging market, it’s essential to visit and build your own team of people on the ground who are good at building relationships. Michelle Essome of African Venture Capital Association also advised to “partner locally.”
In the end, Sandra Wu of Japan Asia Group LTD argued that it’s important to understand your company’s strengths in order to decide on the best market for you.
Managing Partner, Greater China
Ernst & Young
Harsh C. Mariwala
Chairman and Managing Director
Entrepreneur Of The Year 2009 India
Entrepreneur Of The Year 1998 Ireland
Chairperson and CEO
Kokusai Kogyo Co. LTD.
President and CEO
Kokusai Kogyo Holdings Co. LTD.
Japan Asia Group LTD