Global review 2011Shaping a global organization Global reach, local knowledge Massimo delli Paoli Ernst & Young Global Client Service Partner for Enel Building bridges Noriharu Fujita Global Head of Japanese Business Services (JBS) New perspectives Coen Boogaart Presiding Partner, Global Advisory Council (GAC) Internal innovation Binu Koshy Leader, Ernst & Young Global Shared Services Kerala Based in more than 140 countries, Ernst & Young is well-placed to see the effects of globalization on the world. A world that is increasingly fast-paced and connected by people, commerce and innovation moving across borders at an increasing rate and in changing patterns. As the world becomes increasingly connected, our clients look to us, as the most globally integrated organization in our profession, to create advantage for them through our global reach and capabilities. Our strength lies in our ability to combine deep local knowledge with our global experience in serving multinational clients and large accounts. Over the past few years, we have worked with the Economist Intelligence Unit to measure and evaluate the impact of globalization and publish the results in an annual index launched at the World Economic Forum Annual Meeting. Our index shows that the world’s 60 largest economies are continuing to globalize, driven by continued global economic recovery, deepening relationships between governments and global businesses, and the rise of the emerging markets. It’s a trend that shows no sign of abating.  The world is not only shrinking but also shifting. Over the past few years, we’ve witnessed major changes in terms of relative economic power. It’s estimated that emerging markets will contribute around half the world’s output in 2011. This impressive economic growth trajectory is translating into political power. Six emerging markets have reached a trillion dollars of annual GDP (the four BRICs, Mexico and Korea, and two are poised to do so (Indonesia and Turkey). All eight are members of the G-20, the world’s premier forum for global governance. We’ve invested around US$1.5b over the past five years, much of it earmarked for emerging markets, and, as a result, have seen high growth in markets such as Brazil, China, Africa and India. Our success in emerging markets is, in part, because our presence is long standing and we’ve evolved with these markets as they have grown. Taking Brazil as an example, we opened our first office there in 1959, and in 2011 we merged with Terco (at the time Brazil’s fifth-largest auditing and consulting firm). That kind of merger brings together the best of both worlds – combining our global reach with Terco’s strong presence in the middle market. Our global reach and integrated approach has bought real benefit to our clients in emerging markets – helping our international clients expand into emerging markets and our emerging market clients expand internationally. Our clients today operate across the interconnected global economy. We help them cut through complexity though our streamlined global structure and our clear focus on our core services and our people. It requires an inclusive approach, and we are equipping our people with the skills and global perspective needed to lead across borders. This allows us to provide our services consistently around the world. We are focused on providing assurance and aligned services that truly fit together – in our eyes, in the eyes of our clients and in the eyes of our regulators. We are also focused on our people: on building strong networks with our current, past and future employees and on empowering them through a broad range of career opportunities across our global organization. This ensures we have the best people to provide our clients the best service wherever they do business. Massimo delli Paoli Ernst & Young Global Client Service Partner for Enel Global reach, local knowledge “Why were we selected as auditor? I think it came down to two things. First, we had already demonstrated the quality of our work around the world. Second, we had deep understanding of Enel’s global organization and its local subsidiaries. They had confidence that we knew their business – structurally and culturally – and they knew that we could combine global reach and local knowledge to the advantage of their stakeholders.” So says Massimo delli Paoli, Ernst & Young’s Global Client Service Partner for global energy giant Enel. Headquartered in Italy, Enel works across 40 countries. In 2010, we were chosen as auditor for the group from 2011 through to 2019. “In the eight years before we became auditor, we provided Enel with a wide range of services all over the world. We were their preferred tax and advisory provider and worked with them on IFRS conversion, Sarbanes-Oxley, international tax, internal controls, and so on. We built strong relationships with Enel’s global management and their local subsidiaries. “I was the point of contact at a global level, but we also had points of contact in every country where we served Enel – across Latin America, the US, the EU and Russia. This way of working meant that Enel got fast decision making based on effective information sharing. We were constantly asking, ‘What can we do better?’ ‘What can we do to make a difference for their business?’ and constantly comparing notes. Enel said they had never experienced such connected cross-border service. “Our highly integrated approach also helped when Enel fully acquired the Spanish company Endesa in 2009,” continues Massimo. “The fact that our Performance Improvement, Risk and TAS teams comprised people from Italy and Spain, who shared one management team and strategy, helped us build trust and rapport, and mirrored Enel’s new cultural mix. “Understanding Enel’s needs from both a global and local perspective means we have a deep knowledge of their business that will serve Enel’s stakeholders well as we move to our new role of auditor.”  Pages: 1 2 3 4 Next > Our global mindset, structure and actions We are the most globally integrated professional services organization in our mindset, structure and actions. Our people share a global mindset that has helped us shift from a country-focused organization to a more integrated one across the world. This global mindset can be seen in the success of our cross-border and cross-cultural client engagement teams. Developing this global mindset is partly about recruiting the right people, but we also encourage it through international assignments among our member firms and through our focus on inclusive leadership behaviors – the ability to leverage the inherent strengths and individual talents of everyone on a team for better business outcomes. Across the world, the diverse range of backgrounds and cultures of our people has helped us serve clients by combining deep local knowledge with global reach. Our highly integrated organization creates opportunities for our people to work with a diverse range of clients and teams and to enrich their careers through international assignments and cross-border mobility programs. This kind of experience is increasingly valued and even expected as people build their careers. Our global structure is unique in our profession. We have one strong global leadership team that sets one single global strategy and agenda, and our business units are grouped into four geographic Areas across the Americas; EMEIA (Europe, the Middle East, India and Africa); Asia-Pacific; and Japan. Each business unit’s leadership team works directly with their Area and global leaders to ensure flawless execution.  This structure is streamlined and means we can act faster than our competitors. We can access the right people and assemble broader, more experienced teams, wherever the client is based, to deliver seamless service worldwide. We can consistently negotiate everywhere, execute everywhere and mobilize resources everywhere. We can invest on a global basis, also. With 152,000 inclusive leaders acting globally we deliver better, more consistent quality. Noriharu Fujita Global Head of Japanese Business Services (JBS) Building bridges“Communicating across cultures can be tricky – situations can be misread, words can be misunderstood – our job is to bridge those gaps,” explains Noriharu Fujita, our Global Head of Japanese Business Services (JBS), our specialist team dedicated to helping our Japanese clients around the globe. “Across the world we have about 400 people – both native Japanese and fluent Japanese speakers – who make up the core of JBS. Out of the tens of thousands of people who work at Ernst & Young, that’s not many. But those 400 people can call on any of our 152,000 people for help with their clients at any time. It’s that leverage JBS has – being integrated into Ernst & Young and being able to deliver our full range of services – which provides great results for our clients.” JBS, which we launched more than 25 years ago, connects our Japanese clients to whichever of our services they need, from statutory audit to transfer pricing to post-merger integration advice. Today JBS has experienced professionals in 40 cities worldwide. These professionals have strong links with our practice in Japan and have first-hand knowledge of both their local and Japanese corporate environments, customs and culture, gained through hands-on experience working with Japanese businesses from small to large across a range of industries. This year JBS has embarked on a major expansion as our Japanese clients have accelerated their own globalization efforts. “Ultimately, what we’re doing is providing our clients with a vital link back to Japan, matching our clients’ needs with the capabilities of the global Ernst & Young organization and ensuring nothing gets lost in translation,” explains Fujita. 
Pages: 1 2 3 4 Next > Our global quality standards Our integrated approach strengthens our ability to set the bar high for service quality through globally consistent policies and practices. We have a range of global tools and processes that support our people in evaluating, accepting and serving the right clients with the right services. These tools include our Global Tool for client Acceptance and Continuance (GTAC) and our Service Offering Reference Tool (SORT), which allows people to assess quickly which services can be delivered to our audit and non-audit clients. The UK Audit Firm Governance Code, which came into effect in 2010 and applies to our UK business, stipulated bringing in Independent Non Executives (INEs). We decided to also implement this requirement at a global level, naming the INEs to our Global Advisory Council, our main global oversight body. This was part of our commitment to achieving the highest quality standards, worldwide. Through the year we appointed five INEs: Sir Richard Lambert, former Director-General of the Confederation of British Industry and former editor of the Financial Times; Mark W. Olson, Co-Chairman of Treliant Risk Advisors LLC and former Chairman of the US Public Company Accounting Oversight Board (PCAOB); Klaus Mangold, former member of the Board of Directors and former CEO of DaimlerChrysler Services AG in Germany, and Vice Chairman of Rothschild Europe; Shyamala Gopinath, former Deputy Governor of the Reserve Bank of India; and Lim Hwee Hua, former Singapore Minister in the Prime Minister’s Office, Second Minister for Finance and Managing Director at Temasek. Across the world, our member firms are complying with the requirement of the EU 8th Directive that statutory auditors of EU public interest entities publish an annual transparency report. As strong advocates of transparency, we have extended this by publishing a global report that provides an overview of our global governance and quality standards. Coen Boogaart Presiding Partner, Global Advisory Council (GAC) New perspectives “Sometimes there’s an undeserved mystique about private organizations such as Ernst & Young, and we want to try to dispel that by opening ourselves up to the outside world,” explains Coen Boogaart, the Presiding Partner of our Global Advisory Council (GAC), our global governance body. After an exhaustive search the GAC has, for the first time – and uniquely in our profession – brought in five Independent Non Executives (INEs) at a global level. These INEs are seasoned, senior-level professionals with wide-ranging experience. “We value the diverse, outside perspectives that our INEs bring,” Coen continues. “More than anything, we want them to really test our assumptions and our decision making.” Our GAC meets quarterly and advises on all strategic and policy matters of Ernst & Young. The members must approve matters ranging from global budgets and plans to senior-level management appointments. GAC members are senior partners who don’t hold management positions and who are elected by their peers to three-year terms. They are now joined by five INEs – Shyamala Gopinath, former director at the Reserve Bank of India; Sir Richard Lambert, former head of the Confederation of British Industry and former editor of the Financial Times; Klaus Mangold, former Chairman of DaimlerChrysler Services AG; Mark Olson, former Chairman of the US Public Company Accounting Oversight Board; and Lim Hwee Hua, former Singapore Minister in the Prime Minister’s Office, Second Minister for Finance and Managing Director at Temasek. “From their first meetings, the INEs’ input has already been stimulating and thought-provoking,” says Coen. “They are coming to our organization with perspectives formed from long experience in industry, economics, government and journalism, and so they are helping us to see the issues we discuss from fresh new angles. We’re all looking forward to our next meeting.”  Pages: 1 2 3 4 Next > Shared servicesOver the past couple of years, we have globalized the support functions shared by our four geographic Areas. Our shared global services support our client teams and global integration efforts by helping to build a global mindset and underpinning our global structure. At the same time, we are creating savings by reducing duplication and creating efficiencies of scale. Globalizing shared functions like IT and procurement increases effectiveness by improving service consistency and also enables us to make significant enterprise-wide investment. There are currently five Global Shared Services (GSS) centers around the world – three in India, one in China and one in Poland. A center in Buenos Aires is set to open in 2012. Our GSS centers play a vital role in our global integration efforts. The centers have been providing consistent and seamless service to Ernst & Young client service teams and internal clients around the world. Binu Koshy Leader, Ernst & Young Global Shared Services Kerala Internal innovation In early 2002, Binu Koshy, Technology Leader for Ernst & Young Middle East, urgently needed software developers. Finding them started a journey that led to Binu becoming Leader, Ernst & Young Global Shared Services (GSS) Kerala, India and heading up a team of more than 1,000 to serve Ernst & Young’s internal customers around the world. “I suggested to our Middle East Chairman that India could be a great place to recruit software developers or even to locate,” says Binu. “Straight away he saw the potential of such a move and said: ‘Go find a place that you are comfortable with and set up.’ I was shocked, but I leapt at the chance,” Binu remembers. Binu’s visit took him to Technopark in Trivandrum, Kerala – India’s first IT Park. “It seemed risky – the dotcom crash was happening and Kerala was not known as a place for multinationals,” recalls Binu. “Nevertheless, I knew the region produced close to 25,000 engineering graduates every year, and that alone made it special. During the first week, Binu hired 10 developers, and over the next three years he moved the whole Middle East IT team to Technopark. “Cost-effective, high-quality service comes down to knowing what you need to do locally, what you can automate and what can be done anywhere,” Binu remarks. “Eventually other support services such as Markets, Finance, Knowledge, Business & Creative Services and Human Resources shifted operations to Kerala as well.” GSS Kerala has seen a huge shift in mindset as it has evolved over the past year from serving 4,000 people in the Middle East to 152,000 around the world. “As we grow, opportunities open up for our people. Some of the first people who relocated from the Middle East are leading GSS Kerala today,” says Binu. Innovation has always been highly valued at GSS Kerala. The center is constantly looking for ways to innovate and to support its market-facing colleagues. As Binu’s team globalized, they set up an Innovation Center that tests and develops new internal products and services. “One area that we are now piloting is tools on mobile devices like iPad, Android and BlackBerry to help our engagement partners serve their clients better,” says Binu. “The entrepreneurial spirit – embodied by the former Chairman who set me on my journey to India – still drives what this team does today.”  Page: 1 2 3 4  AmericasMore than 45,000 people work across our Americas Area, which covers 30 countries. It was the first of our four Areas to be formed, in 2006. Our US practice, the largest in the Area, is regularly selected by students as their ideal employer in the Universum Top 100 Ideal Employer student survey. In 2011, we were ranked fourth by US business students — the highest-ranked professional services organization.  EMEIAOur largest Area brings together people from 93 countries across Europe, the Middle East, India and Africa. When we created EMEIA it was viewed as a bold and groundbreaking step by commentators: many people had assumed that it was impossible for a Big Four organization to make such a move at the time. Creating EMEIA set us apart in the marketplace as the most globally integrated organization in our profession.  Asia-PacificOur newest Area was formed by bringing together our former Oceania and Far East Areas. Asia-Pacific is one of the most dynamic regions in the world economy. Creating a unified Area of 21 countries in this part of the world reflects our belief in its potential as a driver of future growth both for us and our clients. Asia-Pacific enables us to better serve clients looking to invest in or grow out of the region.  JapanOur Japan Area employs more than 6,500 professionals and works with many of Japan’s best-known companies across the financial, manufacturing and electronics sectors. It also acts as the hub for our Japan Business Services network — more than 400 Japanese-speaking professionals based in 40 cities around the globe who serve Japanese clients operating overseas. Based in more than 140 countries, Ernst & Young is well-placed to see the effects of globalization on the world. A world that is increasingly fast-paced and connected by people, commerce and innovation moving across borders at an increasing rate and in changing patterns. As the world becomes increasingly connected, our clients look to us, as the most globally integrated organization in our profession, to create advantage for them through our global reach and capabilities. Our strength lies in our ability to combine deep local knowledge with our global experience in serving multinational clients and large accounts. Over the past few years we have worked with the Economist Intelligence Unit to measure and evaluate the impact of globalization and publish the results in an annual index launched at the World Economic Forum Annual Meeting. Our index shows that the world’s 60 largest economies are continuing to globalize driven by continued global economic recovery, deepening relationships between governments and global businesses and the rise of the emerging markets. It’s a trend that shows no sign of abating. “Our strength lies in our ability to combine deep local knowledge with our global experience in serving multinational clients and large accounts.” Americas More than 45,000 people work across our Americas Area, which covers 30 countries. It was the first of our four Areas to be formed, in 2006. Our US practice, the largest in the Area, is regularly selected by students as their ideal employer in the Universum Top 100 Ideal Employer student survey. In 2011, we were ranked fourth by US business students — the highest-ranked professional services organization. X CLOSE EMEIA Our largest Area brings together people from 93 countries across Europe, the Middle East, India and Africa. When we created EMEIA it was viewed as a bold and groundbreaking step by commentators: many people had assumed that it was impossible for one of the Big Four to make such a move at the time. Creating EMEIA set us apart in the marketplace as the most globally integrated organization in our profession. X CLOSE Asia-Pacific Our newest Area was formed by bringing together our former Oceania and Far East Areas. Asia-Pacific is one of the most dynamic regions in the world economy. Creating a unified Area of 21 countries in this part of the world reflects our belief in its potential as a driver of future growth both for us and our clients. Asia-Pacific enables us to better serve clients looking to invest in or grow out of the region. X CLOSE Japan Our Japan Area employs more than 6,500 professionals and works with many of Japan’s best-known companies across the financial, manufacturing and electronics sectors. It also acts as the hub for our Japan Business Services network — more than 400 Japanesespeaking professionals based in 40 cities around the globe who serve Japanese clients operating overseas. X CLOSE Where next for the world’s largest economy? More than 3,000 member-firm partners and principals from across our Americas Area attended a three-day meeting entitled “Being the best” in Orlando, Florida in December 2011. As well as the chance to network with colleagues and set plans for the coming years, it was an opportunity to hear from a range of world-renowned experts and pundits on the forces that will shape tomorrow’s increasingly interconnected world. On the business side this included presentations from the likes of Jim Collins, author of Good to Great. And in terms of the macroeconomic and geopolitical situation it included discussions with former World Bank head James Wolfensohn, CNN’s Fareed Zakaria and PBS’s Charlie Rose. Although everyone acknowledged the rapid pace at which the world is changing, there was much in-depth discussion of the important role that the United States will continue to play on the world stage for decades to come. As the rich-world country with the best demographic outlook and a model that much of the world still aspires to, there were many reasons expressed for optimism in America’s future. And hopes were expressed this would be an ever-more-networked future where countries work together in close partnership to achieve common goals. |
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