Theme 3: Multidimensional competition
Market leaders race ahead with differentiation, innovation and partnerships
C-suite’s top drivers for competitive advantage
77% of executives selected success in high-growth markets (geography and segment).
86% of captive finance executives selected integration with OEMs and dealers – more than 70% also picked flexible IT systems.
74% of suppliers selected competitive pricing, incentives and financing.
More than 60% of carmakers selected bundled ownership packages, collaboration across the ecosystem and providing fuel-efficient, low emission vehicles.