Theme 3: Multidimensional competition

Market leaders race ahead with differentiation, innovation and partnerships

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C-suite’s top drivers for competitive advantage

77% of executives selected success in high-growth markets (geography and segment).

86% of captive finance executives selected integration with OEMs and dealers – more than 70% also picked flexible IT systems.

74% of suppliers selected competitive pricing, incentives and financing.

More than 60% of carmakers selected bundled ownership packages, collaboration across the ecosystem and providing fuel-efficient, low emission vehicles.

EY - auto C-suite's drivers for competitive advantage