Deploying autonomous vehicles (AVs)
The case for autonomous vehicles
Over the past 24 months, almost every major vehicle manufacturer (VM), supplier and technology company has announced projects or collaborations around the autonomous vehicles (AVs) theme.
While the notion of AVs has been alive for some time through science fiction and various media, the urgency to make them a reality has gathered pace as companies outside the auto industry have illustrated the feasibility and benefits that self-driving vehicles present.
The deployment of AVs today is less about technological capabilities and more about the ability of stakeholders to handle the various commercial and governance complexities associated with having such vehicles on the road.
Our Global Automotive Center has developed the following points of view:
- AVs offer several benefits once deployed, however, the road to autonomous driving has a number of challenges that will need to be resolved to achieve a sustainable mobility ecosystem in the future.
- Given the implementation complexities, we expect AVs to be launched through multiple controlled scenarios in and around urban areas.
AV benefits to the mobility ecosystem – challenges to deployment
In order to overcome the challenges associated with autonomous driving, it is crucial that key AV stakeholders (governments, VMs, technology/telecom players, suppliers, automotive councils and academic institutions) work together to implement commercially viable business models that facilitate the deployment and adoption of AVs.
Deployment scenarios that support increasing automation of driving
As the benefits outweigh the costs, and liability, safety and security concerns are addressed, these controlled scenarios will expand and merge across vast urban areas and eventually integrating inter-city mobility as well.
Implications of AV scenarios for stakeholders
AVs represent a significant paradigm shift to the mobility ecosystem. Not only a technological revolution, but a value chain transformation. The commercial deployment of AVs will have far-reaching implications for stakeholders across all levels of the mobility value chain.
Source: UN World Urbanization Prospects, World Business Council for Sustainable Development, Factiva, Navigant Research, EY analysis European Commission, Directorate General Information Society and Media, Informal document No.: ITS-13-07
Source: Factiva, Navigant Research and CNET
Evolving levels of driver control, vehicle autonomy and connectivity
*V2X includes vehicle-to-device, vehicle-to-vehicle, vehicle-to-infrastructure and vehicle-to-home.
For strategic consideration for AV stakeholders, download the full report.