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Gauging interest for plug-in hybrid and electric vehicles in select markets - Consumer views on hybrid and electric vehicles - EY - Global

After surveying 4,000 drivers in the US, China, Japan and Europe, we feel certain you will better understand the consumer’s viewpoints as well as what’s driving them.

The growing interest in alternative powertrain technologies, especially the increased electrification of vehicles, is affecting the entire automotive industry value chain.

Today, we continue to witness innovation in powertrain technologies with an increasing focus on alternatively powered vehicles, in particular plug-in hybrids (PHEVs) and pure electric vehicles (EVs).

At the same time, as existing vehicle manufacturers (VMs) add alternatively powered vehicles to their product line-ups, many new market entrants are using this powertrain transformation as their entry point into the automotive industry.

PHEVs and EVs have long been touted as major future break-through technologies of the automotive industry, and we see the movement toward this platform as transformational.

New industry participants have emerged, including component suppliers, service professionals, infrastructure developers and VMs, seeking to take advantage of the opportunities this transformation promises.

The pace of the coming industry transformation will be determined by several factors, including how effectively consumer acceptance considerations are met, and the degree of cross-industry collaboration among the automotive, utilities, government and other sectors.

We anticipate continued interest among automotive industry participants in developing alternative powertrain technologies, and accordingly we have created an Advanced Powertrain Task Force specifically focused on the business opportunities and issues companies face with new alternative transportation solutions.

There is a vital need for information in this area — particularly, in how consumers around the world will respond to the new technologies being introduced in the marketplace. After surveying 4,000 drivers in the US, China, Japan and Europe, we feel certain you will better understand the consumer’s viewpoints as well as what’s driving them.

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