Next moves for stakeholders

  • Share

No single player holds a dominant position in the telematics market yet, and we believe no one will ever own it alone. The development of most of these services will force every major player to work outside its core competency.

Carmakers Carmakers have a unique opportunity to build a new way to interact with their customer base and could fi nd in telematics a new tool to expand the brand experience. However, the carmakers:
  • Need to improve their own data management skills to analyze data and maintain control of information that will be generated
  • Might not be able to keep up with technology updates and related costs if they take over too much design and technology control, while bundling modularized systems of their own into the vehicle
  • Need to consider potential future services, such as insurance, that can help expand their touch points with the customers
Dealers Dealers will enjoy an unprecedented opportunity to understand their customers better and to interact with them on an ongoing basis. However, the dealers:
  • Lack experience with communications and content
  • Need to have stronger links with carmakers before they can make productive use of this data
Automotive
suppliers
Automotive suppliers will have a huge oppor tunity in human-machine interface (HMI) development, in part because of their ability to organize a network of partners to present a broad menu of telematics services to the carmakers. However, the automotive suppliers:
  • Don't yet know which services regulators will require
  • Face engineering challenges: How do we future-proof the platform? What kind of interface will work
    best? How much information can be put on a heads-up screen without distracting the driver?

Instead of competition, the journey to Telematics 4.0 will be more about cooperation - about how the stakeholders learn to work together to develop an integrated offering that not only takes the car online but turns telematics services into a way to gain a share of mobility beyond the car.

Telecom operators Telecom operators will have an opportunity to claim the only hours in the day still largely out of reach of broadband. This creates additional usage of their networks and more revenue. However, they need to:
  • Work out a wide variety of bandwidth and billing challenges, particularly in delivering a seamless mobility experience
  • Deliver pricing plans that prevent cannibalization of existing customer smartphone usage but do not require customers to miss out on the utility of any existing SIMs and plans
  • Find a way to resist being relegated to the commodity status of a "dumb pipe" by creating organizations that focus on automotive as a key sector segment
Motor insurers and brokers Telematics makes insurance tangible to the customer in an entirely new way, increasing the potential for better risk management and more consumer touch points. Motor insurers and brokers will gain access to richer individual and collective (descriptive) data than the sector has ever known. However, they need to:
  • Create a product that is designed to meet the customer 's emotional and logical needs
  • Learn how to manage a vast mobile data network
  • Develop strong affi nity partnerships with carmakers or other major car brands
  • Re-engineer their current pricing structures and develop strategies that are more attuned to customers' needs and affordability
Mobility integrators Mobility integrators will enable the integration of private cars, shared cars and other modes of transportation into a seamless transportation network. However, they need to:
  • Learn how to manage and interpret enormous quantities of car data
  • Integrate data feeds from other stakeholders such as public transport operators, car sharing companies and parking authorities

Previous