Achieving competitiveness is the strongest force at work in cleantech.
Our fifth annual cleantech report, Global competitiveness, features insights into the cleantech transformations in technology, business models, corporations and national strategies in the following areas:
The business landscape reflects a new reality that forces us to face new business, financial, strategic and operational risks. These risks stem from market factors such as the cost of energy, energy security concerns and constraints on natural resources, as well as environmental regulations.
Consumer demand for greener products and services, population growth and urbanization, and the purchasing power of the middle class in emerging markets also create challenges.
This new business reality continues to drive the global transformation toward a more resource efficient and low-carbon economy.
It can be argued that achieving competitiveness — with existing technologies and within the sector — is the strongest force at work in cleantech today. Cleantech’s business environment is increasingly competitive along a number of dimensions:
- Cleantech companies must compete with incumbent technologies on an unsubsidized basis — success depends on driving the efficiencies, innovations and business models needed to compete head-on with traditional technologies.
- There is greater competition among companies in the cleantech industry verticals, which will yield stronger global players and more competitive prices for renewable energy.
- Countries vie for competitive advantage through cleantech, particularly emerging markets such as China and Brazil.
Along with risks, the new reality presents exciting opportunities to drive sustainable growth and development. No business or government can afford to ignore either these risks or these opportunities.
We hope that our report proves to be a valuable source of cleantech business insight and a helpful contribution to the ongoing discussion of how to advance the cleantech agenda globally.