Consumer Products

Relentless execution to deliver sustainable value

There is a brand new order. Your customers, consumers and competitors are evolving at different speeds in different ways in different markets. In a world that’s more complex, connected and fast-moving than ever, the opportunities are massive, but so are the risks.

With uncompromising stakeholders demanding consistent growth and consumers demanding value and taking ownership of your brands, it’s time to reframe strategic choices, realign the value chain and relentlessly execute for short-term results and long term sustainability.

Our global professionals have the knowledge to help you challenge and disrupt entrenched ways of thinking. Whether you want to improve organizational agility; drive value from digital marketing spend; deploy talent effectively across markets; or re-engineer your supply chain for greater flexibility, we have the skills you need to succeed.

Understand our point of view on key issues in today’s consumer products environment:

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Webcast: new revenue standard for retail and consumer products

EY - Webcast: new revenue standard for retail and consumer products Join us on 18 November for a discussion on how the new revenue recognition model will impact the industry.

Lunch and Learn Webinar

Angela Cretu, EY

Listen to the replay of our webcast to hear the inside story from Angela Cretu, Group VP Turkey & Eastern Europe, Avon

Angela Cretu, EY

Angela Cretu
Group Vice-President Avon Eastern Europe, GM Turkey

Angela graduated from The Academy of Economic Studies, Economic Cybernetics, Statistics and Informatics in Bucharest in 1997 and in 2005 from the London Business School.

In Nov 1998 began her career at AVON COSMETICS ROMANIA SRL in Sales Manager position and was awarded several National Awards for outstanding contribution in business during 3-year period.

In 2002 she took over the sales Leadership and later Country Manager position in Serbia & Montenegro, her team being recognized with Best Market Entry in Avon portfolio.

By 2005, Angela returned as General Manager of Avon Romania. Her team received three Avon Global Awards and two Regional Awards in the next 3 years for business model innovation, excellence in business results and talent development.

In 2007 Angela Cretu became the Vice-President SEE & Romania, leading a group of 10 countries and further implementing digital philosophy, Avon SEE had migrated many financial, sales, and direct selling processes online to speed up real time information reporting.

In Jan 2009 she moved to New York Avon Headquarter, as Global Vice-President of Business Model Innovation with responsibility for integrating web-enabled technologies into all components of our business-to-business and business-to-consumer operations, including online brochure functionality as well as online customer acquisition, representative digital activation and social media strategies. During this time Avon’s digital journey reached a new level: the global roll-out of internet basic infrastructure has been completed, the number of Representatives using the on-line channel has increased to 80%, and the delivery of technology innovation has accelerated with the implementation of eSales Suite key applications that help Representatives reach more customers with less effort and Leadership representatives dramatically grow their productivity

In March 2011 Angela Cretu was appointed to the position of Group Vice-President Avon Eastern Europe and GM Russia and she and her team embarked on a breakthrough multi-faceted program of strategic change, now well underway and delivering performance benefits and competitive gains against main beauty and direct selling players.

An accessible, rich in choice, relevant, exciting, omnichannel shopping experience has been developed in a highly integrated way with parallel transformations in portfolio, merchandising, creative, store experience, digital development of a B2B2C shopping, service model, all planning related process, talent and organization structure.

In February 2014 she moved in Istanbul with the role of Group Vice-President Avon Eastern Europe and GM Turkey. Her vision is to restore Avon to its rightful position as an iconic beauty brand with products that consumers love and demand, reinforce our leadership in direct sales, and continue to fulfill our mission of empowering women.


Consumers on board: how to copilot the multichannel journey

EY - Consumers on board: how to copilot the multichannel journey

Our interviews of 30,000 consumers from 34 countries reveal new global buying journey trends, and show companies need to build trust.

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