Disrupt or be disrupted: creating value for brand new order

Learn to reframe, re-align and ruthlessly execute

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Consumer products companies that fail to respond to the brand new order will leave significant value uncaptured.

Winning in the brand new order will require more than just incremental improvements.

It will demand new ways of thinking and disruptive approaches. Leaders will have to take value creation to the most granular level across their organization in order to succeed. They must:

Reframe their strategic choices

  • Choose where and how to compete
  • Set a clear long-term vision and purpose
  • Strike a careful balance between global and local

Re-align the value chain

  • Harness social media to hold profitable conversations with consumers
  • Develop a multi-channel strategy that is customized to the needs of the consumer and customer
  • Maximize flexibility in supply chain to create both efficiency and security of supply

Ruthlessly execute to capture value

  • Create strong alignment between strategic vision and the resources and capabilities required for implementation
  • Maintain a focus on efficiency but prioritize value creation
  • Empower talent to make the right decisions in a data-rich world

Consumer products companies that fail to respond to the brand new order will leave significant value uncaptured.

They risk declining volumes and margins, and consumer irrelevance. This will lead to increasingly intense scrutiny from investors and analysts, who may start to question both their strategy and long-term viability.












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