Getting real about Russia
Communicating more effectively with global management
The biggest paradox facing executives may be how to grow and innovate in a market in which the global business has great expectations, but where local leaders in many cases are struggling.
Executives are polarized between those who are finding Russia an extremely testing environment and those who feel fortunate to be in a market that is leading the global corporate growth charge.
Undoubtedly, one of the key challenges all local leaders face is to manage global and regional HQ expectations. With the rest of the world performing less well, Russia is expected to deliver the growth and the profit that will shore up other markets.
The biggest paradox facing executives may be how to grow and innovate in a market in which the global business has great expectations, but where local leaders in many cases are struggling to marshal the capabilities and talent needed to make Russia work.
Questions executives are asking
Executives are asking the following questions about doing business in Russia.
- How good will Russia be in 2012? What growth should we expect?
- What can we do to drive bottom line growth?
- What do we need to do differently to crack the value end of the market? What can we learn from successful companies such as Kalina Concern?
- How can we drive better engagement with consumers and build interactivity?
- What capabilities do we need in Russia to respond to the new ’normal’ market conditions?
- What is the right operating model for this market?
- How should we reinvent ourselves for Russia?
- Cracking Russia: consumer product approaches in 2011.
Consumer products companies are struggling to crack Russia. Many are failing to meet market growth estimates and are lagging uncomfortably behind headquarters' expectations. What are the lessons from 2011 so far and what are the critical success factors? We look at what's been achieved and what lies ahead.
- Brand new order? The changing consumer products value paradigm
Leading consumer products companies are creating value despite a complex environment by innovating their business models and sharpening their execution. Read more.