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The changing consumer products value paradigm - EY - Global

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Critical Success Factors

Critical Success Factors
The traditional "rules of the game" have changed and companies are facing both top- and bottom-line pressure.

More value-conscious than ever before, consumer shopping behaviors and expectations of brands are changing.

Competition is intense and increasing, not just for the consumer but for shelf space, resources, talent and investment. Costs are rising. The traditional "rules of the game" have changed and companies are facing both top- and bottom-line pressure.

Take a closer look at how these changes may affect your business and how you can innovate to seize opportunities.

Critical success factors

Despite the fragile economic environment, high-performing CP companies are able to generate more value by responding to trends and proactively shaping the future.

They avoid complacency and focus on sharpening their execution across four key areas in order to deliver sustainable value.




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