Changing behaviors represents the single biggest opportunity to improve health outcomes.
To tackle chronic diseases and tame health care costs, life sciences companies — like all health stakeholders — are moving to the behavioral change business.
Changing the behaviors of patients is far from easy — you need to understand human biases and learn from behavioral economics. Life sciences companies will change their behaviors as well — to significantly extend their business models and be more patient-centric.
What does it take to succeed in this patient-centric, outcomes-focused , behavior driven world? We take a closer look across the following topics:
Read more insights from Progressions.
- The personal health technology revolution, by Eric Dishman
- Sensors and sensibilities, by Stephen Oesterle, MD
- Minding patients’ preferences, by Jerome Groopman, MD and Pamela Hartzband, MD
- Nudging the invisible hand, by George Loewenstein, PhD
- Walgreens’ strategic transformation, by Alexandra Jung
- Self-care through collective impact, by James Firman