2013 European attractiveness survey
2012 was a very difficult year for Europe. Yet, this year’s study shows that tough times have not destroyed investors’ faith in the continent. It seems that they have become accustomed to the economic situation in Europe, learned to live with it, and do not want to miss out on the scarce, but rich, opportunities there.
A solid 3,797 FDI projects (-2.8% compared with 2011) creating 170,434 jobs (+8%) were announced in Europe in 2012. This is no small success for one of the world’s most challenged regions.
What’s more, according to our survey, investors’ interest in Europe resurged after hitting historic lows in 2012. Despite the ongoing debt crisis, 37% of business leaders interviewed ranked Western Europe as the second most attractive FDI destination in the world. Another 28% considered CEE as the top location, arriving in fourth position ahead of Brazil, Russia and India.
Our 11th European Attractiveness Survey measures the reality of foreign direct investment (FDI), in terms of projects initiated and jobs created, and reveals the perceptions of more than 800 decision-makers.
We would like to thank the hundreds of decision-makers and EY professionals who have taken the time to share their thoughts with us for more than a decade.