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Business redefined - Understanding the forces transforming our world - EY - Global

Change has always been a constant in the business world. Yet in recent years it has hit us with an unprecedented speed and intensity. The forces shaping our world today are immense, complex, surprising and challenging.

More than ever, our prosperity — as organizations, societies and individuals — depends on the extent to which we can adapt to these forces and deploy them to our advantage.

In the current economic climate, we may be tempted to focus our attention only on immediate, fast-changing events, but we cannot afford to ignore longer-term trends if we want to be positioned for market leadership in the future.

What will business look like in 2020?

Each year, EY professionals take time out to explore the forces that will affect the world of business.

We combine their deep knowledge with the insights and opinions of leading academics, business leaders and thinkers worldwide to produce a compendium of the best insights on the forces that are shaping the business world.

To set the scene we asked Dr. Ian Pearson, a renowned futurologist, to share his personal perspectives on what the world of business will look in like in 2020.

More than ever, our prosperity — as organizations, societies and individuals — depends on the extent to which we can adapt to these forces and deploy them to our advantage.

We then take an in-depth look at the six most influential trends that will redefine business success, highlighting the key questions that business leaders should be asking themselves right now.

These trends are:

  1. The increasing political and economic dominance of emerging markets will cause global companies to rethink and customize their corporate strategies.
  2. Climate change will remain high on the agenda as companies seek to explore resource efficiency to improve the bottom line and drive competitive advantage.
  3. The financial landscape will look vastly different as increasing regulation and government intervention drive restructuring and new business models.
  4. Governments will play an increasingly prominent role in the private sector as demand for greater regulation and increasing fiscal pressures dominate the agenda.
  5. In its next evolution, technology will be driven by emerging-market innovations and a focus on instant communication anytime, anywhere.
  6. Leaders will need to address the needs and aspirations of an increasingly diverse 21st century workforce.

The way that business leaders plan for — and respond to — these trends over the next decade will help determine who the market leading companies of tomorrow will be.

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