Today's leading innovators understand that they must combine local knowledge with global resources.

Over the next two decades, rising per capita wealth in rapid-growth markets will generate a significant growth opportunity for multinational companies. Understanding this market, and developing products and services that meet its needs, will become a strategic priority that cannot be ignored.

We surveyed companies working in these markets to learn more.

• Opportunity in emerging markets
• The four capabilities of innovation
• Our innovation capabilities model

Today's leading innovators understand that they must combine local knowledge with global resources.

This ensures that products and services will meet the price points of different customer demographics, but also fulfill their unmet needs in a way that has rarely been achieved before.

Learn more about what innovative steps your business may take to capture the next three billion customers.

Next >>