European attractiveness survey 2014
Back in the game
The Eurozone's recession finally came to an end in the second quarter of 2013, businesses have begun to see growth and profits again, and boards are approving investment proposals.
In 2013, foreign investment decisions in the continent reached an all-time high of 3,955 projects, up 4% from the previous year and 17% from the precrisis average.
Investors are more optimistic than last year, but realistic at the same time. They emphasize that recovery is not an invitation to be complacent and that competitiveness remains the key to sustainable growth and a more attractive Europe. They stress the importance of an ecosystem-related approach to innovation and entrepreneurship as the first step. Investors want to see a more integrated, “single” Europe.
They demand access to skills and labor mobility within and outside Europe, and they hope to face fewer regulations. Furthermore, they believe that making European cities more innovative and “smart” is one of the best ways to demonstrate Europe’s attractiveness to the world.
This is the 12th EY European attractiveness survey. We would like to thank the hundreds of decision-makers and EY professionals who have taken the time to share their thoughts with us in the worst of times and in the best of times.