Every year, 70 million people join the ranks of the middle class — almost all of them in emerging markets.
Companies in fast-growing emerging markets have benefited from an extraordinary macroeconomic environment. The two giants — China and India — are forecast to grow at 10% and 8% respectively in 2010.
Other regions, such as Southeast Asia and Latin America, are bouncing back after the shock of the financial crisis. And every year, 70 million people join the ranks of the middle class — almost all of them in emerging markets.
Our recent report Emerging heroes: observations from rapid-growth economies found that these fast-growing companies exhibit a distinct set of characteristics that help them to achieve their high rates of expansion.
- Focusing strategy on growth
- Aligning the capital agenda to growth
- Building from the core and matching tactics to markets
- Prioritizing go-to-market push
- Optimizing operations and focusing on customers
Entrepreneurs in emerging markets approach their strategy and operations in a way that sets them apart from their competitors and while their presence in fast-growing economies is a powerful contributor to their business growth, it is not the whole story.
This feature is based on a series of in-depth interviews with 11 Ernst & Young Entrepreneur Of The Year winners from emerging markets.
