How high performers are accelerating ahead

Stakeholder confidence: to inform, to explain, to engage

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A 24/7 news cycle, the rise of social media and a volatile market mean that the way companies communicate with their stakeholders – both internal and external – has never been more important.

External

The dynamic, cross-border business world has never been more complex. And, at the same time, companies must deal with increasing regulatory pressure, enhanced governance processes and demanding shareholders.

Making the right decisions to maintain stakeholder confidence is crucial. However, our research reveals little difference between high and low performers’ priorities.


Areas with increased demand for information by stakeholders

EY - Areas with increased demand for information by stakeholders


Internal

Since the beginning of the economic crisis, our research has shown that the way companies deploy and develop their talent is critical in determining performance. The pressure of the downturn has made this difficult for many firms: 20% of our respondents have had to cut staffing levels by over 5% in key markets.

The pressure has fallen on high and low performers alike, but high performers have found ways to avoid cutting jobs. In fact, 40% of high performers have been able to increase their workforce in crucial markets.

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Areas with increased demand for information by stakeholders

Q: As a result of the recent economic and market volatility, for which of the following has demand from your company's stakeholders increased the most?


EY - Areas with increased demand for information by stakeholders

Source: EIU panel survey, August-September 2012. All charts show percentage of respondents.

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