The brand new order: creating value for the consumer and your company

Live from the EY Strategic Growth Forum

Strategic Growth Markets

November 15, 2012 9:00 GMT

November 15, 2012 10:00 GMT

Duration: 01:00


Video broadcast live from: Palm Springs

Consumers and competitors are changing. In this session, hear the critical success factors and strategic choices needed to reinvent the consumer products business model to drive sustainable value for your company and shareholders.

For more information please visit the Strategic Growth Forum website.


Laura Becker

The Procter & Gamble Company


Gustavo Bernhoeft

Chilli Beans USA


Billy Cyr

Sunny Delight Beverages


Jeff Davis


Jeff Davis is Orabrush's President and Chief Executive, and brings 23 successful years of experience in sales, marketing and general management at Procter & Gamble both in the US and abroad. Jeff's P&G experience spans several product sectors including consumer-packaged goods, pharmaceuticals and beauty businesses in five countries in North America and Europe (the US, Canada, Germany, Czech Republic and Slovakia). Orabrush Inc. is an e-commerce distribution platform that leverages social media marketing, with expertise in YouTube advertising, to commercialize innovative products. Its "Reverse Marketing Model" has been recognized by The Wall Street Journal, The New York Times, USA Today, Mashable, TechCrunch and ABC's Nightline as a disruptive model.


Patricia Novosel

Ernst & Young LLP

Patricia Novosel is the Deputy Global Consumer Products Leader, Americas Consumer Products Leader and the Global Food Co-Leader at Ernst & Young LLP. Patricia has more than 20 years of experience in the consumer products sector. Prior to joining EY, Pat was with a consulting firm, providing management consulting work to Fortune 1000 companies. Over the last 13 years at EY, she has served large global clients as a strategic business advisor, helping them make more informed strategic decisions and execute more effectively. In her leadership roles, she ensures that the firm is relevant in the sector by providing insight on critical business issues facing companies.