An EY CFO Webcast

CFO: need to know


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Fabulous line up of CFO's. This is an event you won't want to miss.

Today’s CFO faces more challenges than ever. Staying ahead of vital business trends is one of those challenges.

Register for a live webcast event on 24 October 2014. EY professionals, CFOs and subject-matter professionals will discuss what every CFO needs to know about digital.




Jeff Babka

Chief Financial Officer, Applied Predictive Technologies

Jeff Babka is the Chief Financial Officer at Applied Predictive Technologies. He joined Applied Predictive Technologies (APT) as Chief Financial Officer in February 2014. APT is the world’s largest purely cloud-based predictive analytics software company.

Jeff has 40 years of experience in financial and operational management of public/private companies, with a specific focus in the technology, software and telecommunications sectors.

Jeff Babka’s career includes a wide variety of financial and operational management and executive positions, including a long tenure at AT&T, Lucent Technologies, and Concert. Most recently, Jeff was CFO of Vibrant Media, a world leader in contextual technology aligning billions of words across the Internet with relevant video, information, tools, and advertising. Prior to Vibrant, Jeff was CFO of Sophos, a global IT Security company based in Oxford, UK. Under Jeff’s direction, Sophos made great progress on its IPO roadmap, having selected its underwriter slate and getting to within weeks of filing its F-1 with the SEC. In June, 2010, Sophos was acquired by Apax Partners in a transaction valuing the Company in excess of $830 million.

Jeff is a Magna cum Laude graduate of the University of Dayton, and obtained his MBA from Manhattan College. He is a graduate of the Stanford University Executive Program, and obtained CPA certification in Ohio in 1974.

Mitchell Scherzer

Senior Vice-President and Chief Financial Officer, Hearst Corporation

Mitchell Scherzer is a senior vice-president and chief financial officer of Hearst Corporation. He is also a member of the Hearst Board of Directors, and is a testamentary trustee under the will of William Randolph Hearst. Scherzer is a former investment banker who has concentrated most of his 20-plus-year banking career in the communications, media and entertainment industries.

Scherzer began his career at Goldman Sachs in 1989, ultimately serving as co-head of its media group. While at Goldman Sachs, he gained experience on a range of corporate finance and M&A transactions across a variety of sectors in the media and communications industries.

Scherzer joined JP Morgan as a managing director in 2002. He went on to head U.S. Media Investment Banking, where he led JP Morgan’s investment banking initiatives in the media industry. Scherzer was a strategic advisor to industry leaders in publishing, broadcasting, cable, television, satellite, financial information and telecommunications.

Scherzer completed his undergraduate studies at McGill University and obtained an MBA from The Wharton School.

Michael Fertik

Founder and CEO,

Michael Fertik founded with the belief that people and businesses have the right to control and protect their online reputation and privacy. A futurist, Michael is credited with pioneering the field of online reputation management (ORM) and lauded as the world's leading cyberthinker in digital privacy and reputation.

Michael was most recently named Entrepreneur of the Year by TechAmerica, an annual award given by the technology industry trade group to an individual they feel embodies the entrepreneurial spirit that made the U.S. technology sector a global leader.

He is a member of the World Economic Forum Agenda Council on the Future of the Internet, a recipient of the World Economic Forum Technology Pioneer 2011 Award and through his leadership, the Forum named a Global Growth Company in 2012.

Fertik is an industry commentator with guest columns in Harvard Business Review, Reuters, and Newsweek. Named a LinkedIn Influencer, he regularly blogs on current events as well as developments in entrepreneurship and technology. Fertik frequently appears on national and international television and radio, including the BBC, Good Morning America, Today Show, Dr. Phil, CBS Early Show, CNN, Fox, Bloomberg, and MSNBC. He is the co-author of the bestselling book, Wild West 2.0, and the author of the upcoming book, The Reputation Economy, to be published by Crown Business in March 2015.

Fertik founded his first Internet company while at Harvard College. He received his JD from Harvard Law School.

Tom McGrath

EY Americas Senior Vice Chair – Accounts

Tom McGrath is Senior Vice Chair – Accounts for EY's Americas Area, and a member of the EY America’s and U.S. boards. He is currently serving in a senior advisory partner capacity on a number of the firm’s priority accounts. During his career with Ernst & Young, Tom has held a number of senior positions in the Americas, EMEIA and Global. He has also served as global client services partner for a number of major financial institutions.

Tom graduated from Miami University (Ohio) and is a CPA, CBA, certified information systems auditor (CISA), and a member of the American, Pennsylvania and New York Institute of CPAs and EDP Auditors Association.


Ekta Singh

Partner, Advisory Services Practice, Ernst & Young LLP

Ekta Singh is a partner in the EY Advisory Services practice. She is passionate about innovation and driving digital transformation bringing a unique and non-traditional combination of deep business operations, financial accounting & technology implementation skills to her clients, CEOs, CFOs & CTOs.

Singh has served in several EY senior firm governance positions including the Americas Partner Advisory Council, Northeast Partner Forum, Professional Women’s Network, D&I groups and since 2003, on the board of NY’s only Pan-Asian NFP – Asian American Federation.

Singh is a CPA and a M.S. in Electrical Eng & Comp. Sc. from UC Berkeley.


Rick Martig

CFO, Nexenta

Rick Martig is the Chief Financial Officer of Nexenta. He is a leading high-tech finance executive, with a proven track record of successful liquidity events. He joined Nexenta in October 2012 as CFO and brings 26 years of experience to Nexenta as a senior leader in finance and accounting for both public and private companies.

Rick oversaw the finance strategy and execution of the successful acquisition of BlueArc by Hitachi Data Systems, and of Genesis Microchip by ST Micro, and was instrumental in the organizational readiness of these IPO-class companies. Rick served as BlueArc’s CFO through the Hitachi Data Systems acquisition, and was responsible for Finance, Human Resources and IT. He also served as CFO of Genesis Microchip and was responsible for all accounting, finance, business planning, treasury, tax, compliance, investor relations, and risk management.


Daniel Morissette

CFO, Stanford Health Care

Daniel Morissette is the chief financial officer of Stanford Health Care. He is responsible for strategic, financial and operational matters of the corporation including the institutions $3.5 billion long range financial and capital plan. In addition to his other responsibilities, currently Daniel is overseeing the executive team on the planning, design and construction of The New Stanford Hospital project and other strategic projects. Since 2007 Stanford has received six credit rating upgrades and earned many national awards for quality and technology innovation.

Prior to joining Stanford, Daniel was senior vice president, finance and strategy at University of Toledo Medical Center and University of Toledo where he helped lead a turnaround of the health system and subsequently a successful growth strategy including a historic merger and business combination. There he was part of the four person central team guiding overall strategy and implementation for the institution. His previous healthcare and executive experience includes senior vice president at Chicago Medical School and service at PriceWaterhouseCoopers.

Daniel earned a M.B.A. from University of Chicago Booth School of Business, a bachelor's degree from DePaul University and is a Certified Public Accountant. He has numerous professional affiliations including University HealthSystem Consortium, ACHE and HFMA. Mr. Morissette lectures in healthcare at Stanford, has taught numerous graduate level courses, and has made numerous professional presentations.


David Jensen

EY Global Innovation and Digital Strategy Leader

David Jensen is the Global Leader of EY’s Innovation and Digital Strategy practice. He is a storyteller, innovator and entrepreneur and has been at the forefront of media, design and technology for more than 20 years.

Working at the intersection of innovation and technology, David’s areas of expertise include growth strategies and implementation of digital, customer and information experiences across multiple industries. His current thought leadership is in the areas of innovation realized, experience design, advanced analytics, and social business enterprise; he builds and delivers programs in the areas of business, digital and marketing strategy, interactive media, CRM, e-commerce, broadband, interactive television, advance media platforms, mobile and social networking.

David began his career working with architects Richard Meier and Zaha Hadid, combining physical space with media, creating hybrid “experience spaces.” A two-time Primetime Emmy award winner, he has been elected to the Hollywood Reporter Digital 50, served on industry boards and organizations including most recently, Vice Chair of the Producers Guild of America and Governor of the Academy of Television Arts and Sciences. He has been recognized for his work across the fields of design, innovation, television, interactive media, advertising and technology.

David holds a MArch from Harvard University and a BSc from the University of Houston.



Kerrie MacPherson

Senior Partner in the EY Financial Services Office (FSO)

Kerrie MacPherson is a Senior Partner in the EY Financial Services Office (FSO), New York. A seasoned professional with twenty-seven years experience, she is based in the EY Toronto and New York offices. Kerrie has developed a strong global network to ensure EY clients have access to the best people and services wherever in the world they may do business.

Kerrie is also the executive sponsor of the EY Entrepreneurial Winning Women™ (EWW) program. This annual competition and executive leadership program identifies a select group of high-potential women entrepreneurs whose businesses show real potential to scale — and then helps them do it. Working with women business leaders, fueling their success and accelerating the growth of their companies is one of the most rewarding aspects of Kerrie's role as a senior advisor. It enables her to apply the learnings from decades of experience with Fortune 500 companies to exciting business ventures.

A graduate of the University of Toronto, Kerrie earned a Bachelor of Commerce specializing in Commerce and Finance. In addition, Kerrie is a Canadian Chartered Accountant (CA) and subsequent to achieving her CA designation, she earned her Master’s of Business of Administration from the University of Toronto.