EY appoints John Rudaizky as Brand and External Communications Leader
London, 23 January 2014
EY is delighted to announce the appointment of John Rudaizky as Brand and External Communications Leader. John joins EY as a partner from his team leader role across WPP companies, where for nine years he has delivered multi-disciplinary brand programs for global clients, including two FTSE world class brand powerhouses – Vodafone and GSK.
In this newly created role, John will be instrumental in leading EY’s efforts to achieve its ambition of having the world’s best professional services brand. Working alongside the global management team, John will be responsible for building the EY brand worldwide through a program of accelerated brand investment.
Mark Weinberger, EY Global Chairman and CEO said, “We have recently seen significant changes at EY with our new brand name, logo and tagline demonstrating clearly and confidently who we are. John joining EY underscores the importance of brand to our organization because of the unique role we play in helping to build trust and confidence in the capital markets.”
Barbara Davies, EY Brand, Marketing and Communications Leader said: “John’s appointment is fantastic news for EY. John joins the team at an exciting time, as we continue on our journey towards building the world’s best professional services brand. He brings a wealth of experience to the role and I look forward to working closely with him.”
John Rudaizky, EY Brand and External Communications Leader adds: “The opportunity to help drive the EY brand globally to the next level of success is an exciting new challenge. EY has a profound impact in the world business ecosystem, with brand now being put at the center of the business.”
Notes to Editors
EY is a global leader in assurance, tax, transaction and advisory services. The insights and quality services we deliver help build trust and confidence in the capital markets and in economies the world over. We develop outstanding leaders who team to deliver on our promises to all of our stakeholders. In so doing, we play a critical role in building a better working world for our people, for our clients and for our communities.
EY refers to the global organization, and may refer to one or more, of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients. For more information about our organization, please visit ey.com.
This news release has been issued by EYGM Limited, a member of the global EY organization that also does not provide any services to clients.
About John Rudaizky
Prior to joining JWT in 2005 then the team-wide role across WPP companies establishing Team Red/ Vodafone then Team GSK, John has roots in world-leading creatively-driven companies: Saatchi & Saatchi; his own entrepreneurial start-up where he was an early pioneer fusing advertising with PR and branded content; and venturing into the unfolding digital world with a joint venture with Aspect Group.
John has diverse consumer marketing integration skills, having helped drive one in five of the world’s top 20 global brands. John has multi-sector experience, with award winning and commercial results. His formative years were on P&G, Mars, Sony, Visa International and many others across most sectors, including much sponsorship exploitation including Olympics, Champions League, Rugby Worldcup and Ferrari/Mclaren. He is most proud of initiating the UK’s long running NSPCC Full Stop campaign –on the back of which Scope, the leading UK disabled charity, has recently turned to him to advise them on orchestrating their brand in the UK.
Having grown up in Johannesburg until the age of 13, John now lives in London with his wife and two daughters. John is a keen skier, snowboarder and tennis player.