5 insights for executives
A new prescription for market success
What’s the issue?
The health care system is being challenged by the growing complexity of the health marketplace.
Companies are faced with a stark choice: get more connected with the marketplace or become irrelevant.
In this new competitive climate, the traditional role of pharmaceutical companies is under threat. Once content to sit on the sidelines, companies are faced with a stark choice: get more connected with the marketplace or become irrelevant or worse, commoditized.
Pharmaceutical companies must work to become engaged at every key touch point in the value chain. They need to become relevant to specific patient outcomes.