5 insights for executives
A new prescription for market success
With the patent cliff receding in the rear-view mirror, pharmaceutical companies need to do more with less in terms of marketing while developing a new way to gain market share.
Companies that don’t innovate in terms of connecting delivery systems will quickly fall behind.
They need to find new ways of providing the desired outcomes in an environment made even more complex by the sheer number and diversity of stakeholders and influencers.
The competitive pressures of the marketplace will only increase, and those companies that don’t innovate in terms of connecting delivery systems will quickly fall behind.