Insights for executives
What’s the issue?
Bringing patients into focus
The business of health care is undergoing dramatic change.
More individual consumers than ever are entering the market, thanks in part to the introduction of health care exchanges. These individuals will be more focused on both quality and cost, accelerating the trend toward value-based purchasing of health care, which will be achievable only through analytics.
At the same time, unsustainable growth in health care costs coupled with quality concerns has brought together payers and providers in pursuit of sustainable accountable care frameworks.
An unprecedented amount of health care data — digital clinical information and claims data — is available for analysis.
Health care organizations seeking to grow in this new environment need to turn this information into insights about:
- Individual preferences and behaviors
- Treatment protocols
- Quality markers
- Outcome trends
- Cost trends
- Effectiveness of insurance products
To maximize their growth opportunities — with the right kind of growth — they need to embrace a new, data-driven way of doing business.