Five actions to avoid losing customers or their profitability
How does it affect you?
Failure to adapt to the new market realities and customer behaviors impacts several areas within the organization.
Failure to adapt to the new market realities and customer behaviors impacts several areas within the organization.
- CFOs see the organization leaving money on the table and the need to price products for the company as a whole, not solely for a product line or function.
- CMOs and VPs of Customer Services see the number of customers drop, while the cost to serve the customers who stay rises.
- VPs of Sales see customers who want solutions and outcomes, not just products.
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Avoid losing customers
Tough economic conditions, increasing customer expectations and global competition mean that companies must create analytical insights into their customers’ profitability and lifetime value.
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