Five actions to avoid losing customers or their profitability
What’s the bottom line?
Improving customer value focus offers organizations an opportunity to achieve continuous, profitable growth.
In an environment of prolonged stagnation in overall consumer demand and increasing customer expectations, improving customer value focus offers organizations an opportunity to achieve continuous, profitable growth.
By doing the following, organizations can support their customer retention and profitability goals:
- identifying improvement opportunities from the customer’s perspective
- collaborating across functions to align a customer value strategy to the business
- prioritizing investments to create the highest perceived value for the customer
organizations can support their customer retention and profitability goals.
Answers to your questions,
at a glance
Avoid losing customers
Tough economic conditions, increasing customer expectations and global competition mean that companies must create analytical insights into their customers’ profitability and lifetime value.