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Five actions to avoid losing customers or their profitability : Why now? - Ernst & Young - Global

Five actions to avoid losing customers or their profitability

Why now?

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If the customer expectations are not met, they talk real time on social networks damaging the brand.

Global economic uncertainty has caused consumers to think twice before they make a purchase and also expect more for their money.

As a result, sustaining market share and maintaining profitability are more challenging than ever before.

If organizations don’t acknowledge the need to reach the right customers and meet their demands, they risk losing market share as well as competitive advantage.



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Inside

Answers to your questions,
at a glance

5: insights for executives series asks five questions to get to the core of an issue – and answers them at a glance.

Avoid losing customers Avoid losing customers

Tough economic conditions, increasing customer expectations and global competition mean that companies must create analytical insights into their customers’ profitability and lifetime value.


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