Five actions to avoid losing customers or their profitability
If the customer expectations are not met, they talk real time on social networks damaging the brand.
Global economic uncertainty has caused consumers to think twice before they make a purchase and also expect more for their money.
As a result, sustaining market share and maintaining profitability are more challenging than ever before.
If organizations don’t acknowledge the need to reach the right customers and meet their demands, they risk losing market share as well as competitive advantage.
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Avoid losing customers
Tough economic conditions, increasing customer expectations and global competition mean that companies must create analytical insights into their customers’ profitability and lifetime value.