The future of decision making
How does it affect you?
Traditional approaches to decision-making tend to focus on financial statement line items and ad hoc reporting.
These approaches typically exclude key external and operational drivers, limiting a company's ability to make fully informed decisions.
More and more, unstructured data is at the core of consumer products company decisions.
The result is decision-making that is often intuitive versus fact-based, backward-looking rather than future-focused, time-consuming and not easily repeatable. More and more, unstructured data is at the core of consumer products company decisions.