The future of decision making

How does it affect you?

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Traditional approaches to decision-making tend to focus on financial statement line items and ad hoc reporting.

These approaches typically exclude key external and operational drivers, limiting a company’s ability to make fully informed decisions.

More and more, unstructured data is at the core of consumer products company decisions.

The result is decision-making that is often intuitive versus fact-based, backward-looking rather than future-focused, time-consuming and not easily repeatable. More and more, unstructured data is at the core of consumer products company decisions.