40 years of Black Swans
Finance executives are well-positioned to provide the right strategic guidance around revenue planning, KPIs and risk management.
To meet the priorities of the business, finance needs to act quickly to assess available skills, identify the gaps and mobilize resources. Otherwise, the business will find a team of its own that will.
As finance's No. 1 priority, revenue planning is already aligned to the business and is the easiest focus area to demonstrate immediate value. It is a core competency for finance and a key driver for strategic involvement.
Finance has the institutional knowledge, access to historical information and objectivity to deliver advice in this area.
In terms of establishing KPIs, finance plays a key role in centralizing reporting and benchmarking proper target measures. It has an opportunity to leverage its institutional memory and long-term foresight to deliver value in defining the metrics to help drive the business forward.
Risk management is an area that finance deems important — but the business sees as even more important. In our survey, senior business decision makers indicate that finance's involvement in risk management resides at the executive level.
This presents a significant opportunity to provide an elevated — and welcome — level of support in other areas of the business.
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