To meet the changing needs of the business, finance needs to align its priorities with those of the business.
Revenue planning, establishing KPIs and risk management are three areas where Finance can offer significant strategic value.
In our recent study, 79% of senior business decision makers indicate that finance is now more strategically involved than it was five years ago.
And yet when asked, only 47% want finance to play a bigger role.
Part of the reason senior business decision makers resist greater involvement from finance is a disconnect in priorities. In the wake of expanding globalization, advances in technology, increased regulatory scrutiny and changing consumer demands, the business has had to shift its priorities to remain competitive.
Within many organizations, however, finance has not kept pace.
Our series, 5: insights for executives, explores the questions:
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| The answers in the issue are supplied by: |
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 | Anne C. Ilsemann
Partner - Americas Advisory
Ernst & Young LLP
+1 212 773 7129 |  | Thomas G. Cucuzza
Americas Advisory Finance Competency Leader
Ernst & Young LLP
+1 212 773 7129 |
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