5 insights for executives
The power of collective intent
Collaborative care networks can help health care organizations thrive in today’s challenging landscape.
Terry was about to ask the board of Big Pharmaceutical Corp to back her plan to transform the way it runs its business. The plan would double revenues beyond current projections while reducing the cost of disease by 50%.
For years, Big and its competitors had relied on the development, manufacturing and marketing of blockbuster drugs.
The brand was the center of attention. But that was no longer the path to sustainable growth in the new health care landscape.
To survive and thrive, companies need to get involved — even immersed — in the delivery of patient outcomes.
Big needed to focus on creating relationships with patients for life, which would require fundamental changes to its business model and approach. Big would have to embrace collaboration and partnership — with payers, with providers and with the patients themselves.
Terry had been talking with her peers at other organizations that were involved in health care, and many reported a similar seismic shift in their business models.
There were many players in the health care arena, but none of them owned patient outcomes. The opportunity was there for the taking — for companies that were willing to work together to innovate.
Terry wanted to establish a collaborative care network fueled by collective intent. Such a network would be able to develop multiple strategies to create new scale by “owning” the disease, knowing the patient and affecting the outcome by combining innovative networks of patient journeys.