5 insights for executives
The power of collective intent
Legacy business models that keep the patient at arm’s length will not fare well in the new outcomes-driven environment.
Patients, empowered by consumer-directed health plans, social media and exchanges, are making decisions about their care like never before.
Patients are exerting an unprecedented impact on reputation and branding.
Together, the long-term trend toward patient-centric care and near-term attrition in the product development pipeline require companies to revisit their approach to innovation. Complicating this imperative are cost-cutting initiatives that have forced organizations to be much more selective about the bets they place and driven by the need for faster, more informed decision-making around their investments.