The decision to go neutral remains complex, requiring significant effort, due diligence, and carbon accounting.
Given that many firms might seek to gain a communications boost from going carbon neutral, there is often an understandable desire to fast-track announcements.
But moving too quickly holds risks, including the need to take time to get to grips with a comprehensive carbon strategy. Take time to think through the various challenges and to first conduct a detailed assessment of the overall strategy and implementation plan.
Nevertheless, there's no reason for firms to avoid making a start, at least in terms of planning.
“This is a journey for every business. Getting started is the most important thing,” notes Euan Murray, an independent advisor.
For a business considering carbon neutrality, read our full report for case studies and to think through the implications of what it might deliver, what risks and benefits could potentially result and whether it represents value for the money.