Sustaining a tradition of quality
As its competitors fled to low-cost locations in Asia, Canada Goose has maintained its historic tradition of producing the highest quality outerwear at home. Still, the company struggled against significant price decreases till President and CEO Dani Reiss took the helm in 2001. Since then, the company that Reiss’s grandfather founded in 1957 has expanded by 2,500%.
Canada Goose takes pride in being an internationally respected Canadian brand. And it’s a good corporate citizen, committing resources to social and environmental initiatives.