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To the moon and beyond

If you’re not an Angry Birds addict, it’s probably because you haven’t played it yet. This simple game, in which you use slingshots to launch furious fowl at smug green pigs, first appeared in Apple’s App Store in December 2009. Since then, fans have downloaded its various iterations more than a billion times.

“We certainly didn’t anticipate that it would be this huge,” says Mikael Hed, CEO of Rovio Entertainment, the Finnish game development company. “We had already developed 15 of our own games and published a total of 51 games, so we were quite realistic about our expectations. But, of course, we did everything we could to make it as big as possible and were hoping for the best.”

“We certainly didn’t anticipate that it would be this huge,” says Mikael Hed, CEO of Rovio Entertainment.

From Exceptional magazine