Welcome to the March 2014 edition of The Newsreel, EY’s newsletter on the media and entertainment (M&E) industry.
India’s M&E industry has seen increased activity in the news channel space with the general elections being under way. TV18 has launched three new regional news channels and plans to launch three more in the near future. The ABP Group is increasing its number of news channels and adding a Punjabi and a Gujarati news channel.
The TV distribution sector is also gearing up for Phase III and IV of implementation of the digital addressable system (DAS). Dish TV is targeting regional markets during Phases III and IV of digitization with a new brand, Zing; Hinduja Ventures has announced that it will invest US$100 million in its HITS venture to expand its operations to new geographies.
In addition, the sector has witnessed increased activity in the sports segment. IMG-Reliance floated tenders for Indian Super League football, and several IPL and I-League teams have shown their interest in the new league. Mashal Sports has launched the Pro-Kabaddi League.
This month, we explore India’s advertising industry, the current trends in it and factors fueling its growth. We present the views of Shashi Sinha — CEO, India, IPG Mediabrands on the industry.
I hope you enjoy reading this edition of The Newsreel. We look forward to your valuable feedback and suggestions.
With kind regards,
Farokh T. Balsara
Partner and Sector Leader — Media & Entertainment