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Publicis Groupe acquires a digital agency and a consulting firm in India
The Publicis Groupe has acquired two Indian companies as part of its strategy to strengthen its digital offering and double the size of its India business by 2015. The first of these was iStrat, an integrated digital agency, and the second MarketGate, a Mumbai-based strategic business and marketing consulting firm. iStrat will be rebranded as Publicis iStrat and will operate as a unit within Publicis Modem, Publicis Worldwide's global digital network. MarketGate will retain its name and will operate within Publicis Worldwide.