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News on New media

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Here is a list of some recent News on New media in the M&E space.

Komli acquires mobile ad network Zestadz

Online media network platform Komli Media has acquired mobile advertising and publishing network, Zestadz. This is expected to help the company enter the mobile advertising network market. Komli’s investment in Zestadz has been driven by the significant potential of mobile advertising. Founded in 2007, Zestadz has customers in the US, South Africa, Indonesia, Thailand and several European countries, as well as in India. The company enables targeted mobile advertisements and claims to deliver five billion mobile advertising impressions globally every month14.

IDG Ventures invests in mobile advertising company Vserv

IDG Ventures India, a venture capital (VC) fund that invests in companies providing technology-related products and services in India, has invested US$3 million in Vserv, a mobile-in application advertising company. This is the first VC investment in mobile advertising in India since 2008 as well as the first institutional investment in Vserv. With this funding, Versv plans to extend its offering to Android Applications, which are becoming increasingly important in emerging markets. It also plans to expand its sales and engineering teams and develop monetization solutions for the global application development community15.

 

14 “Komli acquires Zestadz, enters mobile Ad market," The Economic Times, 19 July 2011, via Dow Jones Factiva © 2011 The Times of India Group.

15 “IDG Ventures invests $3 million in Vserv," Indiantelevision, 19 July 2011, via Dow Jones Factiva © 2011 Indiantelevision.com.

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