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News on Sports in the Indian M&E sector - EY - India

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Here is a list of some recent News on Sports in the M&E space.

Nimbus to invest INR2.5 billion on World Series Hockey (WSH)

Nimbus is planning to invest INR2.5 billion on the WSH, which will be flagged off on 15 December 2012, to sign up of players, as well as on event operations, infrastructure, and marketing and promotional activities. The event is the joint initiative of Nimbus Sport and the Indian Hockey Federation (IHF).

Nimbus expects it to generate more than INR2 billion through revenue streams such as ticketing, sponsorship and branding in its first year and between INR900 million–1.2 billion from the sale of television rights for five years.

Eight teams will participate in the event, which will include 61 matches. A franchise will spend INR70 million in the first year and a total of INR2.15 billion over the next 15 years. The WSH will be televised in more than 30 countries worldwide16.

TransStadia in deal for World Series Boxing (WSB)

TransStadia is expected to spend around INR600 million to develop the global WSB India team in five years. The company has signed a 10-year deal with WSB, a property owned by AIBA, the apex body of the sport worldwide, in Astana Kazakhstan. Transstadia’s boxing team will operate out of Mumbai in cooperation with WSB and the Indian Boxing Federation (IBF), complying with AIBA guidelines.

TransStadia will oversee, host and manage all commercial rights for this sport in India; AIBA and IBF will partner with TransStadia on the technical aspect of the sport17.

American football enters India via EFLI

American football will enter India through the Elite Football League of India (EFLI) and its first event will take place in Pune in November 2012.
The franchise-based league will initially have eight teams — Mumbai Gladiators, Hyderabad Skykings, Goa Swarm, Pune Blacktigers, Kolkata Vipers, Delhi Defenders, Punjab Warriors and Bhubaneswar Warhawks. The EFLI is working with the Government to institute a governing body for the game on lines of India’s cricket board, the BCCI. Teams will be auctioned as is the case with IPL. There will be 59 games, including two play-off ones, to decide on the top teams. The league plans to add eight more teams during the second year and four in each subsequent season until 2022. By then, the league will have 52 teams and represent all Indian cities with a population in excess of one million. ELFI will share 15% of its revenues with the Sports Authority of India18.


16 “Nimbus to invest INR2.5 billion on World Series Hockey," Indiantelevision, 21 July, via Dow Jones Factiva © 2011

17 “Transstadia in deal for World Series Boxing," Indiantelevision, 1 August 2011; "TransStadia to spend Rs 600 mn to develop boxing franchise," Indiantelevision, 8 August 2011, via Dow Jones Factiva © 2011

18 “American football enters India via EFLI," Indiantelevision, 6 August 2011, via Dow Jones Factiva © 2011

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