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Times Internet launches online video service BoxTV
Times Internet Ltd. (TIL) has launched its online video service, BoxTV, which offers premium content including movies, TV shows and short films. BoxTV.com has been launched in India, the US and the UK. Its content includes around 3,500 films, 500 short films and 2,000 TV episodes. The company is banking on ad sales and subscriptions for its revenues.1
STAR India to invest in cricket-based services
STAR India, the exclusive media rights holder for BCCI’s international and domestic cricket matches, is planning to invest INR1 billion in cricket-based services to enhance the consumer experience beyond TV. The company is looking to invest in shaping up its systems, manpower technology, analytic functions, etc., to offer an enhanced user experience on mobile via value-added services (VAS). It is also planning to tighten the noose on piracy of content, which is rampant on mobiles and the internet.2
1“Times Internet launched its online video service, BoxTV,” The Economic Times, 12 September 2012 via Factiva, © 2012 The Times of India Group.
2“STAR India to invest in cricket-based services,” Business Standard, 28 August 2012, via Factiva.