Social Media Marketing

India Trends Study 2014

EY - Social Media Marketing: India Trends Study 2014
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In 2014, we reached out to India’s top Digital and Social Media – savvy brands to explore the maturity of the Indian digital scene, as compared to ad spends, investments, social listening, measurement tactics, internal dynamics and the relationship model with external agencies.

Survey methodology

We surveyed 21 respondents responsible for managing digital outreaches for their respective organizations or brands. Questions included assessment of the use of social media in their organisations.

We also reached out to various brand managers, industry experts and bloggers to provide their perspective on various topics around their specialty areas, which is also being covered in this study.

Digi-facts: Total number of internet users in India reached 302 million users by December 2014.

Key focus areas

EY - Social Media Platforms - current and emerging – What has changed since 2013?

Social Media Platforms - current and emerging – What has changed since 2013?

India is a key market for social media giants — active social media users in India grew to around 106 million. India is among the top three countries in terms of number of people using Facebook (100m+ users), whereas Twitter is seeing an increased user base of over 33 million. [More]

EY - How do companies evaluate, strategize, deploy and invest in social media?

How do companies evaluate, strategize, deploy and invest in social media?

Social media strategy is linked to business outcomes. Marketing objectives are translated into a digital strategy. In fact, an overarching digital strategy is always derived from business objectives. A brand leverages the digital medium in several ways and “social” is at the core of it. [More]

EY - How do social-savvy brands measure success?

How do social media savvy brands measure success?

To ensure that social media investments are truly warranted, businesses need to able to accurately track and trace how social media is influencing and impacting the bottom line. [More]

EY - The next big thing - Outlook of social media marketing and other uses of social media

The next big thing - Outlook of social media marketing and other uses of social media

Brands surveyed stated that they are looking to introduce Social CRM and Social Commerce as priority items on their social media agenda, followed by customised ads/campaigns and gamification. [More]

Download our full report for further insights. Join the conversation on Twitter: #EYIndiaDigital

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