Advisory Services

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We offer services that help clients improve the efficiency, effectiveness and impact of their customer serving teams. These projects are mostly in the areas of sales (direct and indirect), marketing and customer care.

Service offerings:

Customer strategy and insight


  • Identify customer needs and behaviors and define segments and profiles to generate value-based insights and identify opportunities across the customer base
  • Analyze cost and margin implications across the customer lifecycle and assist clients to quantify, monitor and measure the cost and value of customers across the organization’s portfolio
  • Assist clients to define and implement strategies around their customers, products and the markets that they serve

Following are some areas where we help our clients:

  • Customer segmentation
  • Customer data management
  • Primary research and customer survey
  • Customer profitability analysis
  • Customer journey effectiveness
  • Customer value management
  • Customer and marketing strategy
  • Market entry strategy
  • Proposition development

Sales effectiveness improvement

Work with the sales force - direct and indirect to drive sales efficiency, reduce cost to sell and improve sales conversion and customer retention through leading practice account and channel management.

  • Sales force effectiveness
  • Bid management and win/loss assessment
  • Customer contact management
  • Channel structure and optimization

Customer service improvement

Assist organizations in serving their customers better - driving not only customer satisfaction but striving for customer advocacy by using various tools and methods, such as:

  • Customer service - onsite and field service effectiveness
  • Contact center transformation
  • Service recovery management

Digital transformation

Help organizations engage with their customer base through a broad range of digital channels. Some of the our related services are:

  • Digital diagnostic
  • Digital strategy
  • Independent media agency selection
  • Social media assessment and analytics
  • Media and digital effectiveness review

Contact us

Find your nearest advisory services contact

Performance Improvement

Sunil Chandiramani 
Partner & National Leader - Advisory Services
+91 22 6192 0100

People & Organization

Rajiv Krishnan 
Advisory Partner and Leader - People & Organization
+91 44 66548250

Supply Chain

Ashish Nanda 
Advisory Partner - Supply Chain Practice
+91 22 6192 0170


Dinesh Mishra 
Advisory Partner - Customer Practice
+91 80 6727 5556


Milan Sheth 
Advisory Partner - Finance
+91 22 6192 0370

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