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Strategic Growth Forum™ India 2012- Daily Briefing - EY - India

Strategic Growth Forum™ India 2012

Daily briefing: Thursday, 6 September 2012

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How a few Harsh words can drive growth

Harsh C Mariwala, CMD - Marico in conversation with Govindraj Ethiraj, former Editor-In-Chief - Bloomberg UTV

He may be one of India’s most celebrated entrepreneurs, but Harsh Mariwala is quick to play down his success.  The Marico CMD stresses that he only helped transform existing products into a booming branded business.

But even if your idea is simple, you still need to capitalize on it at the right time. Creating the same success today wouldn’t be as easy, he says. In addition to differentiating your product, building brands today requires significant investment and financial capability.

“It’s far more complex today to launch new brands because most of the segments are occupied. The consumer is also loyal, unless you offer something truly innovative.”

Harsh Mariwala
CMD - Marico

Mariwala believes that the economic growth of the past few years has percolated down to rural areas and smaller towns. Consumers have moved up the value chain and, increasingly, they prefer branded products. This, in turn, helps drive growth for consumer goods companies.

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Why tapping top talent is in your power

Rasmus Ankersen, ex-footballer, bestselling author of The Gold Mine Effect – Unlocking the talent code, and a trusted advisor to businesses and athletes, travelled the world for six months to discover what creates a goldmine of talent.

“It is a strong power of belief and use of the ‘mental muscle’, combined with a hard work ethic, that creates pockets of outstanding performance, not genetics,” Ankersen told SGF delegates. “In a business context, having the ability to spot the right talent when it’s not so obviously visible can be a game changer.”


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Breaking through in the break-out economies

Delegates were briefed on two “break-out” economies at a session chaired by EY Global Government and Public Sector leader Uschi Schreiber on Thursday.

Break-out economies, explained Schreiber, are those non- BRICS that share common characteristics such as strong growth rates, young populations and low debt-to-GDP ratios. Examples include Indonesia, South Korea, North Africa and Poland.

In a bid to attract investors, their governments are reducing corporation taxes, facilitating cross-border trade and investing in infrastructure.

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Africa: dispelling myths, sharing the new reality

Old illusions were shattered and a bright future sketched out during Thursday’s session on Africa. Representatives from the continent described the economic, social and political progress it has made in the last 20 years.

Williams Nkurunziza, Rwanda’s High Commissioner in India, gave a stirring account of how his country recovered from the 1994 genocide to become one of Africa’s fastest-growing economies.

Africa has only just started to scratch the surface of opportunity.


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