Mark Weinberger becomes EY Global Chairman and CEO
Luxembourg, 2 July 2013
EY announced today that Mark Weinberger has become Global Chairman and CEO. The leading professional services organization also announced the adoption of EY as its global brand name, unveiled a new logo and adopted Building a better working world as its purpose.
- Building a better working world adopted as purpose
- EY adopted as global brand name
- New logo unveiled
Mark, 51, has had a distinguished career with a track record of leadership both inside and outside of EY. Mark has previously served as the Global and Americas head of Tax and on the Global and Americas Executive. He has been a senior advisory partner for many of the organization’s largest clients and also served on the Global Markets Executive and Global Public Policy Committees. Mark was the Assistant Secretary of the U.S. Treasury (Tax Policy) under President George W. Bush and he was appointed to the U.S. Social Security Advisory Board by President Clinton.
Mark says, “It is a privilege to lead this great organization in these dynamic times and I’m looking forward to tackling the challenges ahead. EY has a proud history that stretches back more than a century. Over that time we have forged our reputation based on quality, trust and integrity. We are building on our history and our reputation to create our future.”
Building a better working world
From today Building a better working world will serve as both EY’s purpose and its tagline, becoming central to its brand.
Mark explains, “At EY, building a better working world has always been our purpose and we are now capturing that in an explicit and concise way. We know that building a better working world is an ambitious objective but it is an incredibly important aspiration and will be front and center of everything we do as an organization.”
Alain Kinsch, Country Managing Partner of EY Luxembourg comments, “Building a better working world can be read in two different ways. Firstly, it means playing an active role in building a new world, making progress (a better working world), but it also means making the world in which we work fairer and more balanced (a better working world). This new tagline, which will be the cornerstone of our business, does not signify a break with our previous tagline, Quality In Everything We Do, which laid down the fundamentals. It incorporates the demand for quality in our work - quality and excellence are in our DNA - and proposes raising the bar in terms of what society, our stakeholders, our clients and our employees can expect from EY. This tagline constitutes an initial response, an aspiration; it is up to each of us to make this a reality in our day-to-day work and dealings.”
Mark adds, “In a better working world trust increases, so capital flows smoothly and investors make informed decisions. Businesses grow sustainably, employment rises, consumers spend and businesses invest in their communities. More than just growth, a better working world harnesses and develops talent in all its forms and encourages collaboration.”
“We understand our obligation to look beyond our self-interest and engage with the world. We use our global reach and our relationships with clients, governments and other stakeholders to create positive change. We do this through who we are and what we stand for and most importantly we back it up by how we act. We help our clients, our people and our communities - one project at a time. We solve the problem in front of us and move on to the next. Over time, the whole working world works better.”
Despite these changes our values remain as important as ever.
As Mark explains, “the fundamental beliefs of our organization define who we are and will remain the bedrock of our culture. Our people demonstrate integrity, respect and teaming, and have energy and enthusiasm. They have the courage to lead and build relationships based on doing the right thing.”
Simplified name and redesigned logo
At the same time, EY is taking the opportunity to simplify its name and redesign its logo.
As Mark explains, “From 1 July we will be called EY. Shortening our name will provide consistency and ease of use for EY practices and clients around the world. We have also redesigned our logo, reflecting our new brand name clearly in the design. Our new brand name and logo demonstrate clearly and boldly who we are and reflects the traits we need to have the best brand in our profession.”
“Our brand name and logo are important indicators of who we are and what we stand for. Now we are taking the opportunity to strengthen and modernize how we represent ourselves in markets around the world to our clients, our people and the communities in which we operate.”
Alain Kinsch concludes, “Our purpose of building a better working world is not only about ensuring our clients receive the very best of EY wherever they are based, providing our people with the opportunity and environment to build successful careers, and giving back to the local communities in which we live. We also hope that our purpose will inspire all our stakeholders to act differently. We aim to stimulate more aspirational and innovative conversations about the future, leading to bigger and more ambitious conclusions.”
EY is a global leader in assurance, tax, transaction and advisory services. The insights and quality services we deliver help build trust and confidence in the capital markets and in economies the world over. We develop outstanding leaders who team to deliver on our promises to all of our stakeholders. In so doing, we play a critical role in building a better working world for our people, for our clients and for our communities.
EY refers to the global organization and may refer to one or more of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients. For more information about our organization, please visit ey.com/lu.
This news release has been issued by EYGM Limited, a member of the global EY organization that also does not provide any services to clients.