How will people communicate in 2020?
The way we communicate is changing rapidly
In the last few years, a lot of game changing developments have disrupted the Telecoms industry. These developments originate from the use of new technologies, changes in customer behavior and increasing regulatory demands.
All these developments create uncertainty and - even more frustrating - are hard to predict. Therefore, it is extremely difficult to forecast when and how these developments will impact your business.
Look into the future
To be able to cope with this kind of uncertainty and to maintain or strengthen your position in tomorrow’s market you must understand the root causes of different kinds of developments to be able to act appropriately.
Ideally, you would like to take a look into the future to see what the world will be like in five or ten years time, to get answers to questions, such as:
What will our life look like in 10 years time?
What is the role of communication within our personal lives and our work?
In which ways do we gather and share information?
Scenario study for 2020
Based on these answers you could develop your own strategy and strengthen your competitive advantage. To support you in finding answers to these questions, Ernst & Young has developed a scenario study for the telecoms industry. The focal question of this study is “How will consumers communicate in 2020?”.
On this website you can find all the details and the results of this study. We will take you on a journey in time and travel with you to 2020. Since there are many uncertainties we will show you four divergent scenarios for 2020