EY - Dealer Satisfaction Index Survey

10th Dealer Satisfaction Index Survey

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EY is pleased to announce the launch of the 10th Dealer Satisfaction Survey dedicated to dealers’ satisfaction with the work of auto manufacturers in the Russian market. The survey, initiated by The Russian Automobile Dealers Association (ROAD), will be held from 6 -31 of March 2014. Aggregated results of the survey will be presented on the 9th April 2014 within Autodealer Convention that will take place in Crocus Expo.

Participation in this study will enable you evaluate automakers by major aspects as well as share views on a wide range of issues.

The survey questionnaire covers the following areas of relations with auto manufacturers:

  • New vehicle sales
  • After-sales service
  • Advertising and promotion
  • Dealership chain expansion and support
  • Financial support
  • Communications and feedback
  • Measures to support dealers in the current environment

Dealers officially representing auto manufacturers in Russia are welcome to take part in the survey. Please contact Alexandra Sapogova to get access to the survey questionnaire, which is available online.