Media & Entertainment

Growing in emerging markets

With developed markets now mature, M&E companies are seeking new growth opportunities. Many are finding them in emerging markets such as BRIC countries or in the Next Eleven (N11).

Emerging markets account for a growing portion of the world’s economic output, and are expected to be the future growth engines of the global economy.

With a growing middle class and increased discretionary spending on media-related activities, global M&E companies spend a growing amount of executive time investigating emerging market opportunities.

However with the many opportunities, there are also substantial risks and challenges. These risks range from local competition to inadequate corporate governance, fraud, corruption and weak intellectual property protection.

Our global team is here to help you navigate these markets so that you can pursue the opportunities while minimizing the risk.

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Maintaining cost discipline

As business models evolve, M&E companies are rethinking how their organizations should be structured. Companies are not solely focused on how they do things, but what they do — activities that maintain their core products and brands.

Some companies are analyzing which in-house processes could be performed through outsourcing or other arrangements without impacting their core products and services.

We help our clients:

• Assess cost control initiatives to improve value for the company.
• Adopt and transition to outsourcing, co-sourcing and/or shared services.
• Perform scenario-based planning and forecasting to help improve cost efficiencies.

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Implementing new business models

The rapidly changing digital marketplace is placing new demands on systems and processes. Many M&E companies are taking a top-to-bottom look at the infrastructure that supports both new and old business models. Many are finding that their organizations, processes and tools are not up to the task of supporting the new digital business models.

We help our clients:

• Develop processes and organizational infrastructure with the necessary flexibility to keep pace with the speed of digital innovation.
• Reevaluate and improve systems, processes and policies across both traditional and digital platforms.
• Build IP management systems that encompass the entire life cycle associated with managing contracts, rights use and royalties.
• Deploy a rights management system that tracks which content can be used when, where and in what formats.
• Automate rights systems to increase speed to market and decrease risk of contract violations.
• Focus on digital supply management to ensure that media assets can be easily found and distributed across media platforms.
• Increase data capture to support new business models and drive decision-making.

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